Celebrating Our National Sauce

That feeling of being in a foreign country and wishing you had some Garlic Chilli Sauce in your pocket — chances are, if you're Singaporean, you'll relate.

For National Day 2024, we brought this familiar taste of home to Singaporeans in three ways. 1) Working with the Singapore Global Network to deliver sauces to Singaporeans abroad. 2) Building dispensers at Changi Airport for those travelling overseas to stock up on the sauce. 3) Giving those staying in Singapore a way to have their Garlic Chilli in handy with mini sauce pouches. On social, we worked with influencer Chow Jiahui to find out just how much locals loved this national sauce (https://www.instagram.com/reel/C-WlexvS6Fn/).

MARKies
Gold - Most Creative – Integrated Media
Gold - Most Effective Use – Customer Retention & Loyalty

Effies
Silver - Seasonal Marketing
Silver - Timely Opportunity & Current Events